CLOVR is one of the state’s biggest manufacturing brands in the cannabis space.
Boasting a portfolio of in-house products and original partnerships like their collaborative effort with Christopher Elbow. The company also holds partnerships with some of the most recognized brand names in cannabis including Keef, Wana, Robhots, Care by Design, and Mountain High Suckers.
CLOVR’s offerings are some of the most popular manufactured medical marijuana products in Missouri.
Recently, the company announced an effort to show appreciation to the front-of-house and customer-facing staff of dispensaries around the state.
“We wanted a way to directly thank the budtenders for all they do,” explained Bethanie White, Clovr’s Director of Marketing. “They take the time to learn about our products and teach the patients about them. They deserve a huge thank you for that and the least we can do is just offer them a moment to relax amongst industry friends. We, at CLOVR, are huge Halloween fans so we thought combining our love for horror movies with our desire to have a fun, chill event for budtenders posed for perfect timing.”
CLOVR will host Budtender Appreciation Night events throughout the state in October. Partnering with Flora Farms, the first event kicks off in Springfield (October 8th at Mothers Brewing), CLOVR hosts the next event in Kansas City (October 14th at Grinders Crossroads), and will partner with LOTUS Premium Extracts for a St. Louis event (October 26th at 4 Hands Brewing Co.)
White says that CLOVR hopes to include additional areas such as Columbia in the future.
Since its inception, CLOVR has made an impact as a visible brand and a vocal leader in the push toward patient education and is now helping to lead the way in educating and celebrating the staff members who interact with and educate those same patients.
“Our products are going to patients who need them for all types of ailments. As more products enter the Missouri market there are more options for the patients and it is very important to us that they know the details such as why ratio products may work the best, the difference between full spectrum and distillate, strain types, ingredients, etc. The more educated the patient, the more effective the product and the better they are feeling at the end of the day,” White said.
“We have focused on budtender education since day one with our Learn Brands platform. We can only do so much with the information on our website, through flyers, social media and ad spends,” she explained, “We know that the budtender (or wellness specialist) is the direct line to the patient. The more they know about the products the better the patient and that is the end goal.”
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